That is the question.
One of the greatest feelings in the world is accomplishing a huge success that not only you can see, but that others can see, as well. Writing a book and getting published is, without question, one of the most exciting experiences of my life and one of the most meaningful. Since Julie and I first completed our book, all we’ve wanted to do is to tell everyone we know (and don’t know) about our achievement. We are so very proud of ourselves and are not ashamed to admit it. We want to sing our praises, hear what other people have to say, and bask in the thrill of what we’ve accomplished.
However, as understandable as it may be that we want to glory in our success and announce it to the world, there comes a time when we need to shut-up about it. What I mean is if I constantly market our book and jam my spectacular success down everyone’s throats, they’re eventually going to become tired of what I’m feeding them and they will get sick of my self-proclaimed awesomeness. I wouldn’t blame them. I would, too.
I’m sure you know what I mean, reader. Have you ever known someone who only seems interested in talking about what they have achieved or who sounds like their own personal marketing campaign for their job, skills, creative work, or whatever other feat of which they are (and should be) proud? After a while, if that’s all you’re hearing, you get tired of it and, instead of feeling happy for this individual, you kind-of want them to shut up about it in the worst way.
That’s what I don’t want to happen to me. I don’t want the people in my life to go from thinking: “Congratulations! That’s fantastic news. I’m so happy for you. I can’t wait to hear more about it!” to: “I swear, if she brings up her book one more time I’m going to find every copy and burn it!”
Don’t get me wrong, I have no intention of keeping quiet about our book. The only way people will hear about it and talk about it is if Julie and I spread the word and do our best to market it like there is no tomorrow. I’ve come to accept that this is likely going to irritate some people for a while (hopefully only to a minimal degree) because let’s face it, repetition gets on the nerves of most people at the best of times.
That being said, although I can take a few eye rolls in stride, I don’t ever want to reach the point where I start alienating people and losing support because were driving them crazy and they dread hearing about us and our book series.
I guess what I’m really trying to get at is it is tough to make a personal achievement the center of attention for the long-term, without annoying people and, at the same time, finding creative ways to keep them interested. It is a careful balance of knowing when to market and when not to market. Sometimes, that can be one heck of a slippery slope.
By the way, if you happen to be one of the people who is sick of hearing about our book, we’re sorry LOL! 😀
Thanks for reading!